Avon Rebrand

Category: Identity Rebranding

Components: Logo, business Cards, Packaging

Tools: Adobe Illustrator, Adobe Photoshop, Adobe InDesign

Avon Products, Inc. is one of America’s oldest direct-selling enterprises. I chose to rebrand their logo and product aesthetics because, despite their strong name recognition, Avon struggles with a lack of contemporary relevance. While the subtext of their branding suggests “inclusive beauty,” their mission and overall visual identity don’t fully reflect that message.

To better align the company with the values of today’s consumers, I reimagined the brand’s direction: Everyone is welcome. It’s a safe haven. A revival of inclusive beauty within the brand.