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SCADpro Social Media Rebrand
Project type
Social Media Rebrand
Group Project: Ishika Kapoor and Lena Morton
The head of SCADpro tasked our class with rebranding the SCADpro Instagram page. Our approach to the project was centered on the concept of “Approachable Professionalism”, striking a balance between an engaging, dynamic feed and a polished, professional presence.
During the research phase, we conducted competitor analysis and strategic design research, providing recommendations for the rebrand. We also analyzed key insights from SCADpro’s existing Instagram page to identify opportunities for growth and refinement.
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